British independent drama producer Lookout Point today announced the appointment of Hugh Davies as Marketing Director. He joins later this month from BBC Studios, where he has been Head of Marketing and Audiences.

Davies will be responsible for overseeing the marketing of all Lookout Point’s dramas, building programme brands from the early development stages to attract investment, and working with co-producers and partner broadcasters to generate standout global campaigns.

Lookout Point’s Chairman and Joint CEO, Simon Vaughan, said of Davies appointment: “Hugh’s knowledge of devising/developing campaigns that engage, excite and create a ‘must watch moment’ for an array of British dramas makes him an ideal hire and addition to the team here at Lookout Point.”  

Faith Penhale, Joint CEO and Creative Director at Lookout Point, added: I’m delighted to be welcoming Hugh on board. I’ve witnessed first-hand Hugh’s ability to curate, deliver and oversee exceptional marketing campaigns for some of the most iconic British drama titles of recent years, and I’m excited to start working with him across our slate of shows.”

Davies said of his appointment: “I can’t wait to be part of the next thrilling chapter of Lookout Point’s story. Simon, Faith and the team have one of the most exciting and ambitious drama slates out there and it will be a privilege to work with them and all the brilliant writers and directors with whom they have built such fertile relationships. I look forward to helping them create some of the most iconic, most talked about shows of the next few years.”

Davies started his career as a strategic planner in the advertising industry. He moved to the BBC in 2009 and has spent the last nine years working across a range of channels and brands. Between 2013 and 2017, Davies was Head of Marketing, Drama where he oversaw campaigns for some of the most successful and talked about dramas of recent years including Sherlock, The Night Manager, Peaky Blinders, Taboo, The Missing, Luther, Doctor Foster, and War and Peace, which resulted in his team picking up a raft of accolades for creativity and innovation along the way. Most recently, Davies has led Marketing and Audiences for BBC Studios, working to raise the profile of the BBC’s newly commercial in-house production arm and support its development slates with audience insight.

Davies joins a 25 strong team at Lookout Point who together are working on an exciting slate of dramas ranging from two co-productions with BBC Studios the forthcoming Press, written by Mike Bartlett and starring Charlotte Riley and Ben Chaplin and Andrew Davies’ adaptation of Victor Hugo’s 19th century classic, Les Misérables, which is currently filming in Belgium and Northern France and stars Dominic West, David Oyelowo and Lily Collins, as well as forthcoming productions Gentleman Jack, penned by Sally Wainwright and starring Suranne Jones, Vikram Seth’s masterpiece A Suitable Boy and the recently announced adaptation of John Updike’s Rabbit tetralogy, which will also be adapted by Andrew Davies.